5 Reasons Business Cards Still Matter

10

May
2018
Posted By : Amanda Cox 0 Comment

Everything we do in business today is digital — sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon. Here are five reasons why the old school business card is still important — and why you should have a pocket full of them at all times.

 

1. Swapping contact information digitally is impersonal.

Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin. Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.

 

2. They are the most effective direct marketing tools.

Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange. You can encounter a potential lead or contact at any time — trade shows, industry conferences, happy hour, airport lounges — and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.

 

3. A business card is the first impression of your brand.

When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number. When I make a connection via my business card, I don’t want my brand associated with the word cheap. A retail store trying to make a great first impression wouldn’t create a storefront sign with a piece of cardboard and a Sharpie. I have that same mentality when it comes to my business cards.

My goal is to make a memorable first impression. A well designed business card makes a great first impression and they also act as a great icebreaker. I have never once had a conversation end after handing over my business card. A unique business card will actually fuel the conversation even further.

Yes, they cost more — but think of how many unnecessary expenses you can cut to allocate funds for great business cards. Hold off on the ping pong table and espresso machine for the office and get some business cards that will make a great first impression.

 

4. Creative business cards get shared — continuing to market for you.

A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone — it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people — putting you and your brand in front of additional prospects.

 

5. Business cards show you are prepared.

Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach. If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

 

Fear not. Conversations will still end with, “Let me give you my business card,” at least for a little longer.

How do you feel about business cards — do you still use them and see them sticking around for a long time? Share your thoughts in the comments section below.

 

Do you need better designed business cards?
Well designed, stand out, creative business cards can make all the difference when keeping your brand in front of people. OPTIMAL Graphics offers a variety of business cards to meet your branding needs. We have plastic cards, frosted cards, recycled cards, trifecta cards, cards with di-cuts, spot UV and all that’s in between. Let us design your card that WOWS! Contact us today for card options and a free quote.

To Hire or Not to Hire?

15

Feb
2013
Posted By : Amanda Cox 0 Comment

Risk Word In Red Showing Peril And UncertaintyHiring a graphic designer nowadays is not easy. It can be a very stressful process. From high hourly rates to no call backs and ridiculous turn around times, it’s no wonder there are more articles posted titled “Top Reasons NOT To Hire A Graphic Designer” than I can sift through. I came across a few that were quite humorous to me at first, and then I started thinking; What if people really do think like this? If people are thinking like this then why not give them a reason to think again about these negative lists. Here are some reasons that were created BY graphic designers to get people to think about things they were doing.

1. “Joe, the IT guy, knows how to stretch and squish photos and place them into PowerPoint to make cool tri-folds we can just print out on our desktop printer.”

Your company image is everything. And that doesn’t just refer to your uniformed men or the people who answer your phones. It flows all the way down to items you present to potential customers and current customers. Things as simple as brochures and business cards are being judged, especially if you are in a high competition industry. You may not think so, but winning a bid can come right down to who had the better sales materials. Consider hiring a graphic designer or professional print company to make sure you have quality products you are using to present with.

2. “Because you KNOW that people will look at your ad longer if you fill every inch of it with all the information they ever needed to know about your product.”

If this is your thinking you may want to consider changing it. You have approximately 3 seconds to grab your readers attention before they navigate to the next page. Make it count! Less is more. Make sure you get a headline that captures their attention and then get the basics, phone number, website, and call to action. If they read EVERYTHING about your product in the ad what makes them want to call you?

3. “Kinko’s doesn’t suck. They do a rip-roaring job on all my important collateral.”

Yes, Kinko’s offers you all the means for quality printed materials. But if the design is terrible who cares where it is printed? A glossy paper isn’t going to make it present any better. Remember, think about the image you want your potential and current customers left with.

4. “Default 12pt Times New Roman type with auto leading is easier for my great-grandmother to read than any of those fancy fonts designers use.”

That may be true, but is your great-grandmother reading your ad? Or looking through your brochure to buy? Probably think. Think about the people who are. We as consumers are attracted to bright colors, whimsical fonts, and things that draw our eye from the “norm”. Default 12pt Times New Roman font just doesn’t cut it anymore.

Bottom line, think of your ads, sales materials and promotional materials as YOU. Your brand, your image, your company. You don’t have to be to flashy or too off the wall. And you don’t have to pay gobs of money for it. What you spend is well worth what you will get back from it. A well designed set of materials can become a very beneficial sales tool.